IndustryLens
IndustryLens is a B2B SaaS competitor intelligence platform that delivers verified insights, saves time, and helps you make smarter strategic decisions.
Web design & development
Marketing designs
Snapshot of IndustryLens Features Screen
About IndustryLens
IndustryLens is a B2B SaaS platform that helps companies track competitors and stay informed about market changes through AI-powered insights. I worked with the founding team to design marketing assets and update & design key website pages to support early-stage growth and brand consistency.
Role
Design Intern (Marketing & Web Designer (Framer)
Deliverables
Website design, pitch decks, social media designs and motion graphics assets.
Tools
Figma, Framer, Photoshop and Alight Motion.
My Role
I worked across marketing and web design, creating social media visuals and presentation assets while also designing and updating key website pages using Framer, including the Features, Contact, and Free Trial sections. I collaborated closely with the founder and content contributors to ensure visual consistency and clarity across all customer touchpoints.
Snapshot of IndustryLens Features Screen
The challenge and process
As an early-stage startup, IndustryLens needed clear, professional visuals that could communicate product value to a B2B audience while building trust and credibility. The website and marketing materials required refinement to better support go-to-market efforts
As a result, I did the following:
Reviewed existing brand direction and messaging
Structured content into clear, scannable sections
Designed marketing visuals aligned with a B2B SaaS tone
Implemented website updates directly in Framer
Iterated designs based on feedback and evolving priorities
Designing for clarity and trust
I created clean, professional social media designs tailored for LinkedIn and designed key website sections that clearly communicate the product’s value while guiding users toward important actions such as starting a free trial or getting in touch. This improved visual consistency across marketing and web pages, resulting in a more polished and credible brand presence.
Snapshot of IndustryLens Features Screen
Snapshot of IndustryLens Features Screen